Bucks strategy

Increasing PPC Earnings is a “Scientific Process”

Main primary tip related to increasing Pay-Per-Click (PPC) earnings is to realize that it’s a process, requiring a number specific steps, and ongoing work to maximize the effectiveness. The following article outlines the main tips for increasing your pay-per-click (PPC) revenue given the initial assumption that there is a PPC campaign up and running with less than desirable results.

Analyze the Pay-Per-Click (PPC) Strategy

Here are a few questions to research: 

• Which of the big three PPC services are you using; MSN, Yahoo, or Google? 
• Are you using all three? 
• How much is your spend? 
• Can you dig into your visitors; where are they coming from and going to? 
• What content pages are being visited for how long? 
• What is the list of keywords that are delivering visitors to your site? 
• Can you calculate your conversions and return on investment (ROI)?

What these questions highlight is the need to understand what is working and not working with your current PPC efforts. You may need to scrap the use of an entire PPC service or take a hard look at your budget. It is essential to understand your current, already running, pay-per-click (PPC) strategy before your can work to increase your earnings.

Knowing Your Audience or Site Visitors

This time you really need to dig into your audience and the visitors you are attracting to your site via the PPC campaign. Get to know as much as you can about their goals, needs and wants, and why they are seeking your products or services. Many businesses miss out in millions of dollars in sales because they do not approach increasing PPC earnings by understanding what their visitors really need or want.

One of the easiest ways to increase PPC earning, even if you did not do any other tips included here, is to research what your competitors are doing. Look over their websites, PPC ads, content on their pages, and how they are marketing their offerings.

Keywords, Page Content, Relevancy, and Conversions

It’s really all about the words; i.e. the keywords that your audience uses when they search. Via the research methods listed above, you should have a well rounded understanding of your audience, your completion, and your keywords.

Pay-Per-Click (PPC) earnings will only increase if you get more of your site visitors to click on a paid placement ad that they found by entering specific keywords and land on a page with relevant content helping to support their needs and wants.

Testing, Testing, and More Split Testing

The final tip that will enable you to earn more from your PPC efforts relates testing, testing, and more “split testing”. You should be working to always compare one PPC ad, a piece of landing page content, or a set of keyword phrases. You can run each option against each other (i.e. split test) for a few days, discard the ones that are not working, and go with the one that is increasing your pay-per-click (PPC) earnings.

Squeezing More Earnings Out of Pay-Per-Click (PPC)

In the end, PPC earnings will grow by understanding what your current strategy is producing, who your audience is, what they seek, and what keywords they use. All else will flow from this base starting point. It’s the beginning to a much larger end – and ROI.